We like to use all kinds of ways to invoke and praise creativity. One of the most common ones is “thinking outside the box”. We’re always so eager to use this cliché, we over-power it and offer it as THE solution to any problem whatsoever. But is it really the case? It might be, but not always. And not that easy.
When we think about Facebook, most of us think about that friendly social network where we post our vacation pictures and check what our favorite famous people said lately. But during the time, Facebook turned into a real Marketing Beast, capable of unimaginable things.
Internet security is the main issue, at the moment. The Internet becomes more integrated into our lives each day. If at the beginning it was used only to exchange a limited amount of information, now we use it for pretty much everything you may think of.
“Make 100$/day with no work in just 3 easy steps and get some of that internet money”, the commercial says. “Buy our eBook for $19.99 and learn the secrets of the most successful internet gurus who make millions every month”, it continues. This is, by far, one of the oldest scams on the internet.
Are you on the first page? What? You don’t know what page I’m talking about? There is only ONE first page. At least the only one that matters when it’s about being on the internet. Would be a shame to miss it.
We all know what a brand is. It is, in a very simplified way, your business’s image. But even more important than that, is its awareness. Not more important, brand awareness is THE important.
“Ya ya yeah, another marketing blog, tell me something new… There are hundreds out there, all with the same crappy advises that you can never apply, same people trying to trick you to get your money, same old same old. Been there, done that a few times.” That’s what you think, right? And who can blame you?